Hati Ibu

Naik

Bursa Saham wanted to convey the message that everyone can invest, that it doesn't cost much to invest and you don't have to be a financial hotshot to invest. This rather cheeky radio commercial aimed to project Bursa Saham as a more friendly and approachable set up. Never went on air of course. Wasn't even presented to the client actually.

Jingle Campaign

3 different jingles that target 3 different markets. Unlike radio commercials, jingles need not be creative to be remembered. All you need is a catchy tune and regular air play. EON's hariraya jingle is a case in point. Still remembered almost 20 years later.

Was it fate?

Pakai Terpakai

This award-winning radio campaign works in both languages. Apart from the clever word play, the sing-song delivery makes it particularly easy on the ear.

Typical Female Driver.