This award-winning radio campaign works in both languages. Apart from the clever word play, the sing-song delivery makes it particularly easy on the ear.
...radio is inarguably the toughest medium to write for. There are no pictures to support your message. No 'supers' (words or captions) to strengthen the message. You can be clever but you need to be clear. And you can't tell if an idea would work until you write the script. Alone.
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